Interviewed on 4 Aug 08
Lilyana Yakimova, Head of Marketing Dept.
SiteGround was founded in 2003 and currently hosts more than 150 000 domains. SiteGround clients get a complete solution for creating and managing their websites – a full pack of hosting services plus free website tools, easy tutorials, and many additional free resources. For the last couple of years SiteGround has became one of the most preferred providers of hosting services for Open Source-based web projects.
What unique selling points do you offer?
The secret behind the success of SiteGround is its creative and committed team, which is constantly working on covering our clients’ needs. We love what we do and our customers can feel it. Treating each customer with special care has always proved to pay back. And our experience shows it once more: we have satisfied customers, who bring in more customers. Our statistics show that more than 30% of our customers are referred by existing ones.
Describe the services you offer?
When we started this business, we believed web hosting is a service allowing people to visit and use your website at any time and from anywhere. Now, we believe this idea has grown to something far more complicate. Our mission has evolved into providing a complete solution for creating personal or corporate web presence for our customers.
Describe your target market?
We mainly target people with personal and small business websites, non-profit organizations, etc. Our clients are price sensitive, but are not willing to compromise with the service quality. Most of them use Open Source blog and CMS applications for creating their websites, and we are one of the few hosting providers, who provide them with specific technical assistance related to these applications.
How is your company planning for the future?
For the next five years, I see a constant growth in the features, reliability and security we provide. Also, I’m convinced that the expensive hosting providers have no future. SiteGround is going to keep the unbeatable level of price/quality ratio and I’m sure our share on the web hosting market will grow significantly.
What benefits can you offer your customers?
SiteGround has proven its hosting expertise throughout the years by offering secure hosting services, where web masters can easily start building and maintaining their websites. The tools and resources at SiteGround, as well as the numerous positive reviews about our services, have attracted many web developers to become our customers.
Apart from shared hosting services, SiteGround offers a very flexible and easy to manage reseller plan suitable for web designers and developers, who would like to offer web hosting solution in addition to their services. The reseller package is based on the same logic of low price and high reliability, and that is the core of our competitive advantage. It requires low initial investment and is very suitable for small web-based companies.
How do you support your customers?
SiteGround provides 24/7/365 Sales and Technical Support. For sales questions you can use the live chat, toll free phone or email. For technical questions we have developed state-of-the-art Help Desk system, through which we answer all critical service related issues within 15 minutes. We also provide an extensive Knowledge Base system and helpful Tutorials Section, which our prospect and existing clients can use for free.
